3 MIN

Godin describes two divergent business philosophies:


1. Industrial Capitalism: Focused on exploitation and ceaseless optimization.

2. Market Capitalism: Focused on creatively solving customers' problems.


Godin argues for the second option: the workplace of high stakes and high trust, elaborating on several supporting elements, such as:

- Fostering an environment where mistakes are encouraged.

- Listening actively to coworkers.

- Steering clear of overly bureaucratic processes.

- Prioritizing mission over profit.


My favorite part? The appendix about the skills of the future. All were connected to critical thinking, influencing people, and making things happen. A modern leadership 101!


Was the read worth it?


Sadly, no. At least not for me. Why?

1. Audience confusion: In my opinion, the book won't convince the old-school, controlling "industrialist," and it fails to offer modern, mission-driven leaders specific, actionable tools.

2. Form over substance: As a Homer enthusiast, I'm all for pathos, but Godin takes it too far. His writing gets kind of ideological, and he seems to know that as he eventually turns to more "industrial" sanity checks.


To me, the book was a description of concept already well-known, and lacking in practical application. To make it worse, it was delivered in a style that reminded me of a biblical parable.


If you're seeking a more actionable guide on workplace trust, I recommend the tried-and-true classic, "Five Dysfunctions of a Team."


It serves a similar purpose, but it's much more applicable.


So what do you think... Should I mention books I didn't like, or do you prefer just the cream of the crop?